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Mentos

A cult for the entire young generation, Mentos is known throughout the world as fresh mint. With an addictive taste, Mentos is available in more than 150 countries. Our research shows that equivalents of approximately 45 rolls of Mentos are consumed every second around the world. This irresistible round shaped candy is based on an innovative concept – crunchy and smooth outside, soft and really fresh inside.

Mentos started its journey in India way back in 1999. Subsequently in 2003, it got an Indianized tagline of “Dimaag ki Batti Jala de” based on its positioning of ‘smart thinking’. This line has become a part of local lingo amongst young people. A large part of Mentos’ success is attributed to its advertising, which is funny, exaggerated and immensely memorable. Mentos is available in mouthwatering flavours such as mint, strawberry, orange, watermelon and lime with many more to come.